Designing Meat Market

I began to integrate physical collage into my design process when designing an unofficial cover and layout for Laurie Penny’s Meat Market: Female Flesh Under Capitalism.

The cover features a centered, close-up image of surgical hands performing on an open incision, accompanied by a saturated, pink, veiny skin texture and serif text. The opening page presents the reader with a mother and child in black and white, their skin removed to reveal chunks of raw butcher meat, contrasted by a bright red background.

After first consulting my own stash of magazine clippings, I searched Adobe Stock for images of raw meat, surgical procedures, and human skin. Whatever digital images I found, I would print off on the Xerox and use them as any other found paper material. The image of the mother and child came from a vintage magazine, while everything else was found digitally. Everything was hand-cut with an X-Acto knife and pasted with rubber cement.

Only after my physical process did I then scan my images and digitally alter them as appropriate. Expanding my source materials to the digital world gave me the opportunity to create a design that is both unique in process and complimentary to the text I was designing for.

My goal with this project was to take an academic text and make it accessible to a broad audience. I focused on the introduction to the text to reiterate its purpose as an introduction: to give the reader a clear understanding of what the body of the text would cover. Key words and phrases are isolated to highlight their importance to the reader. The text itself is given more space so that the reader can digest it before moving on.

I also created a smaller “zine version” of my design. Printed on two sheets of paper and bound with thread, I intended for this version to be widely accessible as a physical resource.

While interested in the content of Meat Market, my ultimate goal is to design academia in a way that is easily understandable to the average person.

Penny, Laurie. Meat Market: Female Flesh Under Capitalism, Zero Books, 2011.